Anil Beadag, Mumbai
Mumbai: Godrej Security Solutions, synonymous with the Indian ‘Tijori’, today launched its latest campaign ‘Desh ki Tijori’ with Bollywood star and brand ambassador Ayushmann Khurrana. Godrej Security Solutions is a business unit of Godrej & Boyce, the flagship company of Godrej Group, focusing on innovations and new technology based solutions through its platform Secure 4.0.
The ‘Desh Ki Tijori’ campaign highlights that from the first locker manufactured in India by Godrej in 1902 to the latest digital locker, the product stands out in Indian homes. Pushkar Gokhale, Senior Vice President and Business Head, Godrej Security Solutions, said that in today’s changing environment, most people give priority to the beauty of their homes and choose a product accordingly. In such a situation, it is very important to tell them about the importance of being alert and giving priority to the safety of their home before any untoward incident happens. Additionally, as the trend of smart home devices continues to grow, it is also important that home security brands are also equipped with smart home technology as consumers today are opting for solutions equipped with innovative technology.
The smart home designed inside the van showcases a wide range of smart home security products from home security lockers, video door phones to home security cameras and CCTV cameras. Smart Home Inside the Van also introduces a powerful initiative that aims to inspire and guide homeowners to adopt smart home security solutions and prioritize home security.
Mr. Pushkar Gokhale, Senior Vice President and Business Head, Godrej Security Solutions, said, “Godrej Security Solutions has earned a reputation as a brand that has consistently worked towards securing not only Indian homes, but It has also contributed to the security of banking, jewellery, hospitality and many other key sectors. Today we are happy that people are liking our new and innovative products. These are such products which we are releasing under Secure 4.0.
As one of India’s most iconic brands, the idea behind the ‘Desh Ki Tijori’ campaign was to showcase a product that people have trusted for decades. This product belongs to a category that has become extremely important amid the ever-increasing threats.
Shri Gokhale further added, “As a part of this initiative, we have specially designed four vans to showcase our home security equipment and these vans will travel to East, West, North and South, starting from Mumbai. Will start. We aim to cover 100 cities in India in less than 100 days and spread awareness about home safety and help our customers make the right decisions.”
He said, “I am very happy that our brand ambassador Ayushmann is here with us today. After all, they also think like us about making Indian homes safer and invest in this direction.
Ayushmann Khurrana, Bollywood star and brand ambassador of Godrej Security Solutions, said on the occasion, “As someone who travels a lot and spends so much time outside the home, I understand the importance of security in and around your home. I understand completely. Like many Indians, I have grown up with Godrej in some form or the other in my home and it is truly an honor for me to be associated with Godrej Security Solutions. At this juncture, I remember an old safe that my family had and which was seen as a symbol of safekeeping of valuables in the house. But today, since I want to rely on a product which is both technically better and digitally better, in such a situation, I am happy that I still use Godrej Tijori for my ‘peace of mind’. But I can trust. It also has a very nice digital locker with biometric scanner. Today’s campaign is exactly what Tijori or Godrej Home Locker is ever evolving from.
